Marketing Roles Guide

Chief Digital Officer

This role is tasked with leading the company's digitization process, designing and directing the digital strategy, collaborating with the HR lead in the digital transformation, and driving technological innovation.

To qualify for the Chief Digital Officer role, candidates must possess knowledge in business management, digital technologies, and expertise in digital and social media marketing.

 

Growth Marketing Director

Emerging from the need for sustainable, profitable, scalable, replicable, and consistent marketing strategies, the Growth Marketing Director focuses on growing the company through digital marketing actions. This role emphasizes user acquisition with minimal expenditure, designing content with high user penetration and response.

 

Digital Project Manager

Responsible for overseeing the digitization process of a company, the Digital Project Manager is in high demand for companies looking to elevate their digital presence. Leading marketing actions, ensuring their implementation, this role serves as a bridge between the business and marketing areas.

 

Ecommerce Manager

The Ecommerce Manager oversees the entire online sales process, ensuring a positive return on investment. They must have a comprehensive understanding of the company's operations to supervise all processes effectively.

 

Customer Intelligence & CRM Analyst

This role aims to empathize with customers, understanding their preferences, interests, and motivations. The Customer Intelligence & CRM Analyst transforms collected data into information, providing a personalized shopping experience and establishing an effective relationship during decision-making.

 

Digital Analyst

Primarily responsible for measuring and analyzing the consequences of actions, the Digital Analyst defines project objectives and KPIs, monitors them, identifies issues, controls online campaigns, and extracts conclusions to improve and address shortcomings.

 

eSports Marketing Manager

With the growing prominence of eSports, the eSports Marketing Manager designs and develops actions to enhance the value of team partners and sponsors.

 

App and Software Developer

This professional handles the design, creation, maintenance, and implementation of source code for applications, requiring expertise in graphic design and usability across various platforms.

 

Backend Developer

Responsible for website programming and components, including forms, functionalities, and databases, the Backend Developer seeks solutions to ensure flawless website actions and user experiences.

 

Web Designer

The Web Designer creates and shapes the appearance of a website and its files, including web pages, blogs, landing pages, and images. Proficiency in graphic and web editing tools is essential.

 

Social CRM Manager

Managing digital customer relationships, the Social CRM Manager establishes and nurtures relationships through active listening and preference analysis. Their role spans from customer acquisition to retention and loyalty.

 

RTB Manager

As the Responsible for Programmatic Conversion and Acquisition, the RTB Manager optimizes company acquisition campaigns, reducing costs and increasing conversions through programmatic buying programs and customer profile analysis.

 

SEO and SEM Specialist

The main goal of an SEO and SEM specialist is to ensure their client's website appears well-positioned in Google's top ten search results, achieved through organic (SEO) and paid (SEM) actions.

Traffic Manager Essential in the current landscape, the Traffic Manager controls, manages, and tracks website traffic, estimating the amount needed to achieve company goals and coordinating organic actions.

 

Social Media Manager

The Social Media Manager is the key strategist for a company's presence on social networks, defining and achieving business objectives by monitoring actions, analyzing the evolution of own and competitor networks, and understanding market and customer situations.

 

Community Manager

Executing strategies outlined by the Social Media Manager, the Community Manager manages all necessary tools for handling a company's social networks and communication channels. Responsibilities include brand reputation management, customer communication via social media, and content publication.

 

Inbound Marketing Specialist

Tasked with designing and implementing the agreed-upon inbound marketing strategy, the Inbound Marketing Specialist manages customer acquisition and loyalty through valuable content creation.

 

Content Manager

Dedicated to managing and coordinating digital content generated by a company, the Content Manager works towards achieving set objectives, particularly in the context of content marketing.

 

Copywriter

Among the Copywriter's duties are drafting, structuring, and editing texts, creating copy for social media or any editorial format, producing web content, email marketing campaigns, conducting keyword research, and writing posts or any content aimed at driving sales.

 

Influencer Marketing

Influencer Marketing professionals manage advertising through influencers, individuals with high visibility and popularity on social media. Their role is crucial for increasing sales on social platforms due to their high conversion and engagement rates.